Lionsgate’s The Hunger Games: The Exhibition is set to kick off its global tour this week with a six-month run at Discovery Times Square in New York City starting July 1, and the Company today announced the second stop has already been set for February 2016 at the Innovation Hangar at San Francisco’s historic Palace of Fine Arts Exhibition Hall. The one-of-a-kind 12,000-square-foot exhibit includes costumes, props, photography, interactive experiences, set recreations and a retail store. Fan excitement for the global tour has been underscored by strong advance ticket sales which have outperformed any other film-based exhibit at Discovery Times Square.
The Hunger Games: The Exhibition offers fans a dynamic experience with immersive environments and interactive areas reflecting the collaborative efforts of state-of-the-art partners, including audio-visual creator Electrosonic; fabricator MC2; provider of audio, multimedia, and mobile experience presentation systems Acoustiguide; leading operator of cultural attraction stores Event Network; and image capture partner Picsolve. As previously announced, Lionsgate created the exhibition in close collaboration with Thinkwell Group and is producing it in partnership with Imagine Exhibitions.
“Sales for The Hunger Games: The Exhibition have been robust with advance purchases outpacing any other film-based exhibition in the history of our venue,” said James Sanna, President of Discovery Times Square. “We’re thrilled to have been chosen as the host venue for the exhibit’s premiere.”
“This is an exciting and dynamic initiative growing our biggest global franchise and enabling fans to become even more engaged in the world of The Hunger Games,” said Tim Palen, Lionsgate Chief Brand Officer and President of Worldwide Marketing. “We’ve partnered with the leading companies in the event, exhibition and attractions space to create an unforgettable experience that fans will love as part of our plan to extend our Lionsgate brands beyond the big screen and into location-based entertainment around the world.”
“We are delighted that San Francisco is the next stop on The Hunger Games: The Exhibition world tour, as it underscores our city’s reputation for hosting engaging cultural events,” said Dan Shine, Curator of the Innovation Hangar. “This immersive, entertaining and educational experience is the perfect fit for the types of events we like to provide our visitors.”
The Hunger Games: The Exhibition invites visitors to step inside and explore the world of Panem as created by The Hunger Games films that have already grossed more than $2.3 billion at the global box office. Hundreds of authentic costumes and props, high-tech and hands-on interactives, and detailed set recreations reveal the amazing artistry and technology that brought these incredible books to life. Visitors will follow Katniss Everdeen’s inspirational journey, from her humble beginnings in District 12 to her emergence as the Mockingjay, sparking curiosity and excitement. The exhibit will feature seven galleries, including District 12, Tribute Train, The Capitol, Making the Games, District 13, Fan Gallery, and Katniss’s Journey.
Highlights include iconic costumes from the films, such as the Girl on Fire dress, the Mockingjay dress and the Mockingjay armor; key artifacts, including the Mockingjay pin, Cinna’s sketchbook and Katniss’s bow; and interactives, including an explorable map of Panem, game maker’s control table and a stunt choreography interactive.
Lionsgate partnered with a broad range of cutting edge technology, multimedia, retail and event leaders to create the one-of-a-kind fan experience. Electrosonic has designed, supplied, and integrated the AV system, including projection, audio, video and show control. MC2, a leader in the exhibit and event marketing industry, provided full-service custom fabrication and graphic design and production. Acoustiguide created a custom and interactive multimedia mobile application that triggers location-based features via beacon devices, which can be downloaded via the App Store and Google Play.
Event Network created all new merchandise available exclusively at the exhibition retail shop, with select items available online on the exhibition’s website. Picsolve, the leading image capture partner for the leisure and entertainment industry, offers four unique photography moments that place guests in iconic franchise environments. They also created a multi-angle video opportunity that allows guests to step into a Chariot for a behind-the-scenes, movie-making experience.
Next year Lionsgate will launch The Hunger Games StageAround live theatrical experience at a specially-constructed 1,200-seat theatre near Wembley Stadium in England and provide one of the centerpieces of the Motiongate theme park in Dubai with Hunger Gamesbranded attractions and a live stage show based on the two most recent films in the Step Upfranchise as the Company continues to roll out location-based entertainment around the world. The Hunger Games: Mockingjay – Part 2 launches in theatres worldwide on November 20th.